Sean John
The Basquiat X Sean John collection focuses on Basquiat’s pieces – Pez Dispenser, Melting Pot of Ice, and Dog, 1982 – and makes a statement by expounding upon Sean John’s popularly known aesthetic. Basquiat’s bold style is exemplified by the ‘Pez Denim Jacket’ uniquely casual feel and the abstract ‘Basquiat All Over Tee’, marrying different mediums to actualize each piece.
“We wanted to pay homage to Basquiat’s creative genius with this capsule collection,” said Jeff Tweedy, president of Sean John. “Basquiat’s influence on culture transcended race and class to highlight more pressing issues in society that are still relevant today. Using his art as a medium to fight racism, combat cultural appropriation or rebelling against power structures-Basquiat always challenged the standard. We felt that it was vital to tell his story and educate our consumers on this talented artist.”
CONTENTS PHOTOS
DESIGN SKETCH
CORE DENIM
“THE SJ ATHLETE FIT”
99% Cotton 1% Spandex - 12.5oz 3/1 “Z” Twill
This fit is designed and engineered to accommodate all interpretations of the word Athlete. Whether you are on the field, the court, the track, the stage, or the street the SJ Athlete fit wants you as part of its team. We see this fit as an inclusive bridge to connect all athletes. Mobility and function are infused with style and attitude for a unique blend to alter the perception of denim. Two-way stretch denim allows the function. An interior elastic waistband allows the comfort and elevated wash techniques will always keep it moving forward. Now go ahead… Make your move.
Introducing this new fit brought sean john it’s own denim game. wash covers from light to dark basics which allows for the brand to have space to open up opportunities for fashion denim.
PRODUCT SHOTS
DETAILS
SPRING 2020
“STRIPES AND BLOCKS”
As beginning spring, we were inspired by the print from the archive and tweaking colors to bring freshness for new year. Keeping Sean John’s classic color blocking, Multi-color stripe tapings are added to reflect upon the inspiration. Mixing our traditional color blocking and color tapes bring newness to the table and shows that we are up to date on trend.
PRODUCT SHOTS
DESIGN SKETCHES
CORE LINEN
“SUMMER ESSENTIALS”
55% LINEN 45% COTTOM - 170 GSM
Linen is one of Sean John’s identities when it comes to summer. Core linen shirts and shorts set have unique seam and styling inspired by the safari outfit. Epaulet details on the shirt and shorts give newness to the summer must-have essential set with comfort.
PRODUCT SHOTS
DESIGN SKETCHES
FALL 2020
“MAKE AMERICA LOVE AGAIN”
With the slogan “Make America Love Again,” we embraced the 2020 election campaign for the 2020 collection. delivery groups are divided West to East of the State. Our mission is to go across the State to spread love and support for the campaign. it all begins from the West Coast.
1st delivery focuses on wash finishes to escalate the character of the West Coast aesthetic. Using delicate washes and heavy bleaching brings out the craftsmanship of West Coast fashion.
The next stop of the campaign is held in Mid-West. Inspired by the blue jeans, designs are reflecting workwear garments. Details are focused to have functionality that comes in handy. Heavyweight fabrics are used to show the toughness of the Mid-West industry.
Our final stop is East Coast which has more sophisticated aesthetic. It is time to wrap up the campaign. 3rd delivery has clean and luxe sets of garments to celebrate the end of the campaign.
